volunteer program

A great way to increase engagement with your organisational purpose and to demonstrate your social responsibility is by putting in place a formal volunteer program. Your employees can take time out from their day to day activities at work to give back to the community or environment in which your organisation operates. This can not only be a rewarding experience promoting wellness and connection at an individual level, but also provide a great opportunity for storytelling to your stakeholders.   

Below is a summary of how to put together a volunteer program for your small business: 

1. Objectives of a Volunteer Program 

Connecting your program with your organisational purpose is the optimal way to ensure relevance. If this is a little tricky, putting some effort into finding causes and community activities that align with your CSR strategy or business activities really makes a difference. You could consider aligning yourself with one of the UN Sustainable Development Goals.
If you don’t have a strategy in place for a purposeful partnership with a relevant cause that brings value to your organisation please get in touch and we can help you.  

Further considerations:

  • Will volunteer activities be based on employee expertise and skills or focus on more operational work (such as volunteering at food programs, environmental clean-ups, hospital visits).
  • Is your project a one-off effort or will it offer on-going support over a period of time. If so, think about how you will organise your team accordingly to ensure that the goals of the volunteer program are met.
  • How much time are you allocating for each employee each month or year. Articulate this in job contracts and advertisements and stand by your promise! 
  • What will be your impact? How will you measure the benefit on the community or environment so you can report back to stakeholders? This is such an important factor that is often not considered within volunteer programs. For example, how many trees did your team plant, how many hungry people did they feed, how much money did they save a charity on professional services which could now be spent on addressing the core purpose of the organisation and so on. 

2. Administration of program

The host organisation that your employees work for must provide the following information for compliance:

Role descriptions: 

It is vital to ensure that the expectations of your volunteer host organisation and your volunteers are met. The best way to provide structure to a program is to ensure your host organisation provides role descriptions that outline the responsibilities, skills and the estimated hours needed to fulfill the project. 

Work health and safety compliance: 

In order to ensure the safety and rights of your employees there must be policies and procedures in place. Any volunteer program must comply with Work Health and Safety Legislation. This needs to be accessible to all participants. This includes ensuring that sufficient supervision is provided during the program as required.  

3. Maximising engagement

  • Before starting make sure your team are all on board with the program objectives, enthusiastic and happy to positively contribute to the project. 
  • Hold a briefing session before the start of the program, share stories from the host organisation that demonstrates the impact your volunteers will be having by giving up their precious time.
  • Never tell your employees to ‘make up time’ or expect that they should work extra hours to cover the time spent on the program.  
  • Ask program participants to take photos and videos of their experiences to post on social media and include in other communication. Always check with the host organisation beforehand! 

4. Program storytelling

Ask your team members to write a blog post, contribute to social media posts or run an internal lunchtime show and tell about their experience. Share your content with the host organisation for cross promotion and if you have an amazing story to tell consider a purpose-driven PR strategy. If you’d like to discuss how to create a purpose-driven volunteer program that generates impact stories please get in touch!

Communications Agency - People, Planet, Profit

We are pleased to announce that Why Communications has joined the Pledge 1%, a global movement creating new normal where companies of all sizes integrate giving back into their culture and values.

Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.

Thousands of companies around the world have taken the Pledge and shared their intent to give back through their company.
Why Communications is excited to join Pledge 1%’s network of founders, entrepreneurs and companies around the globe that have committed to giving back.

We pledge 5% of our time towards pro-bono social and environmental good, partnering with organisations that are aligned with the United Nation’s sustainable development goals.

We also make additional charitable donations to organisations that tackle the world’s biggest problems.

We carbon offset all our business travel.

For more information about Pledge 1%, visit

Lifeline CEO
Cheesy man with thumbs up

Superstar comedian, Stephen K Amos’ personal brand has been fundamentally built upon his own social background. As a gay man with heritage in Nigeria, many years on the International comedy circuit has built the Londoner a reputation of being a global ambassador for social acceptance and inclusion, a role model to so many people.

After the tragic death of his twin sister in a palliative care home in 2018, Amos hit rock bottom, like so many other grieving families. Digging deep to cope with his own emotional pain, Amos has been inspired by a deeper purpose to support and give back to palliative care homes all over the world. Amos is now on a mission to help terminally ill people and their families.

“It was devastating, it makes you question life and mortality. I considered what the meaning of life was and what’s more important” – Stephen K Amos

During his Adelaide Fringe tour Amos raised over $20,000 for the Mary Potters Foundation. At the Enmore Theatre in Sydney I had the pleasure of watching the performance on 4th May. All it took was a humble request during the show to ask fans to donate a few dollars on their way out to raise funds for Bear Cottage in Manly. Seeing Amos’ smiling face out in the foyer rattling his donation bucket (and in the local pub later) was an absolute treat!

The generosity of Amos to match the audience donations was the final put this humble and inspiring man on my Purpose Pedestal. Keep smiling Stephen 🙂