Why Comms | Purpose Discovery, Storytelling & PR

Storytelling for social good

Helping organisations make purposeful connections with audiences

Start with Why

we offer a unique way to shape engaging stories

DISCOVER YOUR WHY

We help draw purpose from an organisation (the ‘Why’) and map out the strategic plan, content and tools needed to share it with the world.

For purpose driven organisations, profit can be measured by the social and environmental benefits that business generates, as well as the dollars.

How can your business make a difference?

LET’S TALK

PURPOSEFUL PARTNERSHIPS

We make your business purpose a reality. We create cause driven campaigns, partnerships and collaborations that deliver clear social and environmental outcomes, alongside business growth.

Are you ready to make a difference? Haven’t had the head space or time to work out a plan?

LET’S TALK

STORYTELLING

We help you define, measure and tell the stories of the good you do, alongside a strategy to do even more. We target specific channels, media partners using multi-format content types to build broader awareness and make a deeper level of engagement with your audience. We help find and communicate your authentic voice.

Does your business give back or have a purpose-led mission? Tell your story, your way.

LET’S TALK

We work with

What we do

we use the power of storytelling to make positive connections

Strategy
Define your brand’s purpose and vision
Why Communications help bring out purpose through informal interviews and workshops with your organisation. Once you have an authentic purpose and vision, connecting with your team, customers and the world around you will be engaging and more rewarding for all stakeholders.
Grow Awareness
Generate multiple touch points
We develop campaigns, internal and external promotions, awards submissions, whitepapers, physical or online events in line with your purpose and partnerships.
Storytelling
Harness the power of technology
We develop authentic content partnerships to reach your target audiences and to build your reputation as a change maker. Why Communications has expert content strategists, copywriters, videographers, photographers and producers at our fingertips. We make sure that your stories are shared with the world!
Media engagement
Sharing your Why
We offer Media training and on-going support with telling your stories with personality and true authenticity. We connect you with your key audiences from Media publications, industry podcasts, TV, radio, magazines and blogs. Be an ambassador for positive change.
Internal Communications
Energise your team
A business with a strong purpose helps creates a positive culture that results in a happier team more connected to their work. Why Communications works on team engagement strategies, campaigns and messaging to connect with all your businesses internal stakeholders.
SEO
Get higher visibility on Google
Why Communications conducts a full site audit to analyse your current performance, conducts keyword research and works some magic to boost your rankings.
Websites and blogs
Engage with your online presence
We offer a no-fuss website, campaign and blog project management service. All our tools are functional and fast loading with clean, fresh responsive design, so they work on mobile and desktop. Our websites have content management systems so you can take control of updating your content.
Social Media
Convert awareness to advocacy
We use social media as a channel for sharing your news, building networks, engagement and content sharing. We devise social media strategies using the right channels to connect with your audiences.
Not-for-profit partnerships
Engage your business with a cause
We connect businesses with not-for-profits on projects driven by purpose that result in measurable social and environmental impact. We like to work with organisations and projects that are tailored for our clients that generate clear outcomes. We tell the story of how the project takes shape and keep your audience engaged as the story unfolds.

Projects

Princes Trust Australia key messaging toolkit to support HRH The Prince of Wales’s organisational strategic plan.

SurfAid Hands Up campaign video to promote their monthly giving program.

Counter Fraud Advisory purpose discovery, key messaging & storytelling strategy.

Setting up the ambassador program for The United Project charity to raise awareness on mental health in teams and the workplace.

Lifeline Northern Beaches Classic event promotional video production.

Designbx online interior design website, videos, blog, PR, brand awareness campaigns, content marketing strategy and not-for-profit partnerships.

In Action

SurfAid Hands Up monthly giving promotional video

Our Philosophy

Our purpose is to use the power of storytelling for a more sustainable future for all

Why Communications is proud to be part of Pledge 1%, a global movement that is creating new normal where companies of all sizes integrate giving back into their culture and values. Read more about our pledge here.

Our vision is a world where business operates in harmony with people and planet

Our Impact

So far since we launched in 2019:

20% total time donated to not-for-profits
100% of our time is spent helping organisations that have a positive impact for people and planet
120 hours spent on pro bono services for not-for-profits
2% total revenue in charitable donations
100 hours voluntary work teaching ethics to primary school kids