In the home office garden of Why Comms are two honey beekeeping hives. A couple of weeks ago I set up a hobby business Curly Honey selling local, raw, pure honey in the Northern Beaches Sydney. The process of setting up the hives, managing the bees then extracting, bottling and labelling 23 jars of liquid nectar was incredibly satisfying.

For the past six months beekeeping has given me so much joy, ticking every box below:

  • ​It helps the environment.
  • It generates some revenue.
  • It’s a fascinating subject to study.
  • ​It passes on great lessons to kids.
  • It provides a great sense of community.
  • ​It’s relaxing and can calm stress. (Unless the bees are aggro!)
  • ​Improves pollination of garden crops and flowers.
  • It provides a healthy & delicious product.
  • It gives back. (I am doing this with 10% sales supporting the Green Carpenter Bee Conservation Project who are helping to save these native bees after being wiped out by the bush fires on Kangaroo Island).

It’s the hobby that keeps on giving! Check out some simple tips on how your business can be more sustainable here.

I Am United

The impact of Covid 19 is so much more than a physical health crisis. It will continue to put a strain on the mental wellbeing of individuals and communities for years to come, especially health workers, managers of health facilities, people who are looking after children, older adults, people in isolation, those who have lost loved ones and members of the public at a more general level.

Why Communications is proud to be supporting The United Project a charitable foundation uniting the world’s workplaces to improve mental health & prevent suicides. The United Project is set on reversing mental illness by:

  1. Building further levels of awareness, acceptance and support of mental health in the workplace.
  2. Helping identify those at risk in the workplace and provide a pathway to professional support.
  3. Promoting the importance of and build capabilities that help establish unity, belonging, connectedness, gratitude and individual value.
  4. Building skills to better identify and be more mindful of negative and unhelpful thoughts, while learning how they can be reframed to limit their impact.
  5. Building greater resilience and psychological flexibility so management and staff can look to take advantage of constant challenge, change and uncertainty confronting them.
  6. Collaborating and partnering with existing providers to maximize our reach and effectiveness.

As part of our Pledge 1% commitment, and intention to support the UN’s 17 Sustainable Development Goals, Why Comms will be donating on-going pro-bono hours to run the ambassador program for The United Project. The ambassador program has public profile individuals on board that include a Miss Universe Australia model, a singer, elite Olympians and a Paralymic competitor. Their role is to support The United Project to advocate for positive mental health, raise awareness of related issues and support programs such as our gratitude points.

We are proud to be United.

Communications Agency - People, Planet, Profit

We are pleased to announce that Why Communications has joined the Pledge 1%, a global movement creating new normal where companies of all sizes integrate giving back into their culture and values.

Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.

Thousands of companies around the world have taken the Pledge and shared their intent to give back through their company.
Why Communications is excited to join Pledge 1%’s network of founders, entrepreneurs and companies around the globe that have committed to giving back.

We pledge 5% of our time towards pro-bono social and environmental good, partnering with organisations that are aligned with the United Nation’s sustainable development goals.

We also make additional charitable donations to organisations that tackle the world’s biggest problems.

We carbon offset all our business travel.

For more information about Pledge 1%, visit

Lifeline CEO
Cheesy man with thumbs up

Superstar comedian, Stephen K Amos’ personal brand has been fundamentally built upon his own social background. As a gay man with heritage in Nigeria, many years on the International comedy circuit has built the Londoner a reputation of being a global ambassador for social acceptance and inclusion, a role model to so many people.

After the tragic death of his twin sister in a palliative care home in 2018, Amos hit rock bottom, like so many other grieving families. Digging deep to cope with his own emotional pain, Amos has been inspired by a deeper purpose to support and give back to palliative care homes all over the world. Amos is now on a mission to help terminally ill people and their families.

“It was devastating, it makes you question life and mortality. I considered what the meaning of life was and what’s more important” – Stephen K Amos

During his Adelaide Fringe tour Amos raised over $20,000 for the Mary Potters Foundation. At the Enmore Theatre in Sydney I had the pleasure of watching the performance on 4th May. All it took was a humble request during the show to ask fans to donate a few dollars on their way out to raise funds for Bear Cottage in Manly. Seeing Amos’ smiling face out in the foyer rattling his donation bucket (and in the local pub later) was an absolute treat!

The generosity of Amos to match the audience donations was the final put this humble and inspiring man on my Purpose Pedestal. Keep smiling Stephen 🙂